The company’s name and logo are inspired by an ancient Chinese fable called How Yukong Moved the Mountains. It tells the story of the foolish old man Yukong with the indomitable spirit managed to remove two mountains in front of his house and benefit the people. He and his family persistently dug shovel by shovel towards his goal every day. The wise old man Zhisou ridiculed him, but Yukong was confident that his sons, grandsons, and their descendants will carry on his work. Filled with admiration for Yukong, the Emperor of Heavens ordered the guardian gods to moves the mountains away.

​

The story not only praises passion and tenacity of the foolish old man Yukong, but also contains an investment wisdom. The foolish man Yukong and the wise man Zhisou are both entrepreneurs. The former has a long-term vision and courage, while the latter is only a speculator. The Emperor of Heavens represents investors, and he helps the foolish man Yukong because of his strong persistence in entrepreneurship. Moving the mountains is similar to manage ultra-high net worth family wealth, both are worthy undertakings and have profound significance. The interpretation of the story brings new inspiration to venture capitalists. Great investors should not only have long-term vision, but also need to shoulder the public responsibilities. Successful entrepreneurs should not only have superior capabilities, but also need to stay “foolish” with determination and perseverance.

​

GRIT INVESTMENTS implies that shift of mountains begins with the excavation of sandstone, and successful investment begins with the discovery of outstanding innovations.  In other words, success has always come from prudence and perseverance in every small matter.

​

​

​

​

​

北山愚公立志移山，造福百姓，终日以担运石，寒暑不绝。河曲智叟笑其一己之力，无从撼动大山，愚公答曰，子子孙孙日复一日，终有一日使山河变样。山神恐，报知天帝，帝感其诚，命力神移山，自此南北通途，来去无阻。

​

愚公移山不但讴歌了愚公之坚毅，还是一个蕴含投资智慧的故事。愚公和智叟都是创业者：前者目光远大，坚毅实干；后者只想取巧，思难而退。而天帝是具有慧眼的投资人，他将神力借给了愚公，因为愚公坚毅的创业意志，也因移山造福黎民，意义深远，是一件值得去做的事业。愚公移山新解，为创投人带来了新的启示：伟大的投资者不仅需要长远的视野，更需肩负公益责任之心；成功的创业人不仅应该能力出众，还需要一些愚公的愚，坚定信念，刻苦实干。

​

移山资本的英文名是GRIT INVESTMENTS，而GRIT译为砂石。公司中文名与英文名形成大与小的对比：移山始于挖掘砂石，成功伟大的投资始于优秀创新的苗头。历来大成功都得益于每件小事上的审慎和坚持，这背后不禁引人深思其中的智慧。